Michael E. Sloopka

The Negotiating Coach®, Consultant, Author, and Professional Speaker

Micheal E. Sloopka

Michael E. Sloopka is the President, Co-Founder, Managing Partner, and Owner of Selling Solutions Inc., based in Guelph, Ontario, Canada and Reno, Nevada, United States.  Selling Solutions Inc. provides a broad scope of unique professional management consulting expertise and services specifically related to the following areas: providing sales process and customer management practices transformation engagements; conducting Forensic Selling® seminars and learning workshops; providing negotiating consulting and coaching services; and conducting Secrets of Power Negotiating® executive presentations, seminars, and learning workshops. 

As Practice Director of Selling Solutions Inc. and negotiatingcoach.com®, Michael helps his clients better match their sales and marketing processes, strategies, behavior, and tactics to the actual buying behavior of their customers and strategic accounts by utilizing Selling Solutions Inc.'s proprietary Perpetual Cycle of Forensic Selling® teaching methodology.

Selling Solutions Inc. and negotiatingcoach.com® focus on providing expertise and the turnkey support tools to improve sales process, customer management practices, business results, profitability, and outcomes for global corporations and individual members of various industry, trade, and peer group associations.  Michael E. Sloopka is a recognized negotiating and sales process and customer management transformation expert, speaker, and trainer who assists organizations and individuals by joining their team for specific negotiating projects or by training their staff to negotiate and manage customers and vendors more effectively on a daily basis.  He is also an expert in diagnosing selling and buying behavior and the decision-making dynamics that directly affect the outcome of a negotiation.

Offering more than 25 years of successful negotiating experience in sales, marketing, distribution, and consulting – from small business to multinational corporations, from personal transactions to multimillion-dollar extended supply agreements and contracts – Michael has added hundreds of millions of dollars to his clients' collective bottom line through effective education, consulting, coaching, and negotiation facilitation.  He has personally taught tens of thousands of individuals a proven process, methodology, strategies, and tactics to optimize their outcomes.

He has personally conducted negotiations ranging from complex North American and global negotiations with major food, mass merchandiser, home center, and club channel retailers, including large multinational packaged goods manufacturers such as Coca-Cola, Pepsi-Cola, and Kraft General Foods.  He has also facilitated lease negotiations, the sale of businesses, and customer and vendor agreements on behalf of his growing stable of clients. 

He is recognized for building, developing, and maintaining high-performance sales and marketing teams.  Michael’s early business career included diverse exposure to a wide range of industries – from radio to marketing three-dimensional technology to Hollywood movie studios.  He received his early "grounding" in classic packaged goods sales and marketing assignments with companies such as William Neilson, Frito-Lay, Monsanto, and NutraSweet. Michael successfully managed a $40 million (US) business by age 31 and guided NutraSweet's unique branded ingredient strategy in Canada.

Michael is a graduate of the University of Western Ontario's Richard Ivey School of Business Executive Management Program, as well as Conestoga College's Business Management and Communications Diploma Program.  Michael continues to broaden his academic knowledge by participating in ongoing negotiation education at Stanford and Harvard Universities.  Michael is also a colleague of Roger Dawson, Founder of the Power Negotiating Institute in California.